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Brand

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The principal brand integrity system: sweeps and refreshes brand/focus messaging across every public surface (GitHub profile README, blog, company site, marketing site, repo READMEs, LinkedIn/X/YouTube bios) to current focus, names, star counts, and flagship writing, from one surface inventory in USER config. USE WHEN brand update, update my brand, brand sweep, refresh my profiles, update my GitHub profile, github front page, profile README, my bios are stale, sync my messaging, update my ideas page, refresh the ideas page, ideas page on the blog. NOT FOR the content registry, writing blog posts, or social post copy.

LifeOS/install/skills/Brand/SKILL.md

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Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
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Skill scan complete
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Observed behavior
Network or broad shell
Last checked
Nov 9, 2026

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19,772
Repository last updated
Nov 5, 2026
License
MIT

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# Brand

A person's brand is spread across a dozen public surfaces that drift out of sync: old project names, stale focus statements, dead links, outdated writing lists. This skill is the one place that knows every surface, how each one updates, and what "current" means, so a single BrandUpdate run brings them all back into line.

**Source of truth for what the brand currently is:** the files listed under `## Source-of-truth reads` in `Surfaces.md` (focus and missions, what is live, bio facts) plus the freshest posts from the blog feed (`$BLOG_FEED`). Never duplicate those facts into this skill; read them at run time.

## Ideal State

- Every surface a run touches says what the principal is focused on now, as read from the USER inventory and source-of-truth files at run time, never from memory or this skill.
- Nothing goes public under the principal's name before they have seen the rendered result and approved that one surface.
- Every run ends with a table in its run ISA naming each surface or idea, what changed and the evidence, including what was left unswept or rejected.
- A missing or invalid `Surfaces.md` stops the run at `Check.ts` with a pointer to `Setup.md`; no surface is ever swept from guesses.

## Intent Routing