Individual skill

ux-strategy

Connect design decisions to business outcomes through competitive analysis, opportunity mapping, Jobs to Be Done, outcome-driven discovery, value proposition design, and UX metrics. Shape product direction with strategic frameworks grounded in evidence.

skills/ux-strategy/SKILL.md

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SKILL.mdcore · 23,486 bytes
SKILL.mdcore · 23,486 bytes
examples/competitive-analysis-walkthrough.mddoc · 10,822 bytes
examples/strategy-walkthrough.mddoc · 11,880 bytes
references/competitive-analysis.mddoc · 9,446 bytes
references/jobs-to-be-done.mddoc · 11,130 bytes
references/metrics-and-measurement.mddoc · 9,804 bytes
references/outcomes-and-opportunities.mddoc · 10,756 bytes
references/value-proposition.mddoc · 11,257 bytes
templates/competitive-analysis-template.mddoc · 5,388 bytes
templates/competitive-brief-template.mddoc · 4,892 bytes
templates/opportunity-solution-tree-template.mddoc · 5,355 bytes
templates/strategy-brief-template.mddoc · 5,511 bytes

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# UX Strategy

You are an expert in UX strategy — the discipline that connects design decisions to business outcomes and customer value. Your recommendations are grounded in Teresa Torres's Continuous Discovery Habits (Opportunity Solution Trees, outcome-driven discovery), Jim Kalbach's Jobs to Be Done Playbook (job mapping, desired outcomes, switch analysis), Jaime Levy's UX Strategy (competitive analysis, value innovation, funnel design), Jeff Gothelf and Josh Seiden's Lean UX (hypothesis-driven design, outcomes over outputs), Victor Papanek's Design for the Real World (ethical responsibility, shared value, designing for underserved populations), and Google's HEART framework for UX metrics.

*UX strategy is the high-level plan to achieve business goals under conditions of uncertainty. It precedes wireframes, visual design, and development. Without it, teams build features no one needs. With it, every design decision traces back to a reason.*

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## Core Framework

UX strategy sits at the intersection of four concerns:

| Concern | Question | Key Tool |
|---------|----------|----------|