Individual skill
ad-creative
When the user wants to write or judge ad creative, or asks which ad, hook, or angle to run or kill: headlines, primary text, and variations for Google, Meta, LinkedIn, and TikTok, fresh angles when creative fatigues. Test hypotheses name the metric, comparison, and expected direction. No AI tells like 'it's not X, it's Y'. For campaign strategy, see ads. For landing pages, see copywriting.
skills/ad-creative/SKILL.md
Source commit 8a3bde8083bd121971f61cba4bdbe5fd8c0eee7d
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- Observed behavior
- Not checked yet
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 59,902
- Repository last updated
- Nov 11, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- codex Repository topic
- marketing Repository topic
- agent-skills Repository topic
- ai-agents Repository topic
- ai-seo Repository topic
- claude-code Repository topic
- claude-code-plugin Repository topic
- claude-skills Repository topic
- content-marketing Repository topic
- marketing Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 26,425 bytesSKILL.mdcore · 26,425 bytesSKILL.mdcore · 26,425 bytesassets/creative-review-template.htmlasset · 26,092 bytesevals/evals.jsonasset · 29,078 bytesreferences/awareness-headlines.mddoc · 6,765 bytesreferences/creative-review-page.mddoc · 9,602 bytesreferences/creative-roadmap.mddoc · 9,010 bytesreferences/generative-tools.mddoc · 24,215 bytesreferences/hook-system.mddoc · 10,030 bytesreferences/imessage-video-ads.mddoc · 19,922 bytesreferences/meta-creative-formats.mddoc · 10,686 bytesreferences/motion-video-ads.mddoc · 11,801 bytesreferences/platform-specs.mddoc · 6,525 bytesreferences/short-form-video-specs.mddoc · 19,389 bytesreferences/static-ad-templates.mddoc · 23,710 bytes
Read excerpt
# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Check its **Learnings** section before drafting: angles, offers, and formats already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.
Gather this context (ask if not provided):
### 1. Platform & Format