Individual skill

churn-prevention

When the user wants to reduce churn, or asks why customers cancel, whether to offer a discount or pause: cancellation flows, exit surveys, save offers, dunning and failed-payment recovery. For win-back emails, see emails. For in-app upgrade screens, see paywalls.

skills/churn-prevention/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 59,748
Repository last updated: Nov 11, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
engineering Derived category

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SKILL.mdcore · 19,664 bytes
evals/evals.jsonasset · 8,144 bytes
references/cancel-flow-patterns.mddoc · 10,650 bytes
references/dunning-playbook.mddoc · 14,061 bytes

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# Churn Prevention

You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Current Churn Situation
- What's your monthly churn rate? (Voluntary vs. involuntary if known)
- How many active subscribers?