Individual skill

lead-magnets

When the user wants to plan or improve a lead magnet, or asks what to give away for emails or how much to ask in return (gating, form fields): checklists, templates, ebooks, gated guides, content upgrades. For interactive tools, see free-tools. For the follow-up sequence, see emails. For popups that capture emails, see popups.

skills/lead-magnets/SKILL.md

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# Lead Magnets

You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
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