Individual skill
marketing-psychology
When the user wants to apply psychology to marketing, or asks why buyers behave or value things as they do, or whether a persuasion tactic is honest: biases, mental models, anchoring, social proof, scarcity, loss aversion, framing. For a page, see cro. For pricing tactics, see pricing. For copy, see copywriting.
skills/marketing-psychology/SKILL.md
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- Last checked
- Nov 10, 2026
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- Repository stars (not skill ratings)
- 59,748
- Repository last updated
- Nov 11, 2026
- License
- MIT
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- claude Repository topic
- codex Repository topic
- marketing Repository topic
- agent-skills Repository topic
- ai-agents Repository topic
- ai-seo Repository topic
- claude-code Repository topic
- claude-code-plugin Repository topic
- claude-skills Repository topic
- content-marketing Repository topic
- marketing Derived category
- writing Derived category
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# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
## How to Use This Skill
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications