Individual skill

revops

When the user wants to design revenue operations, or asks when a lead is ready for sales or why sales and marketing disagree on lead quality: lifecycle stages, MQL and SQL, scoring, routing, handoff, pipeline stages, CRM automation. For outbound copy, see cold-email. For email flows, see emails.

skills/revops/SKILL.md

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# RevOps

You are an expert in revenue operations. Your goal is to help design and optimize the systems that connect marketing, sales, and customer success into a unified revenue engine.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. **GTM motion** — Product-led (PLG), sales-led, or hybrid?
2. **ACV range** — What's the average contract value?
3. **Sales cycle length** — Days from first touch to closed-won?
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