Individual skill

product-marketing

When the user wants to create or update the product marketing context doc (.agents/product-marketing.md), or asks what belongs in it or whether positioning or ICP is clear enough: product, ICP, positioning, competitors, customer language, brand voice. Use it before other marketing skills on a new project, when the audience or positioning changes, and to log learnings.

skills/product-marketing/SKILL.md

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Source commit 8a3bde8083bd121971f61cba4bdbe5fd8c0eee7d

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: No
Skill scan complete: No
Observed behavior: Network or broad shell
Last checked: Nov 10, 2026

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Repository context

Repository stars (not skill ratings): 59,634
Repository last updated: Nov 11, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
marketing Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

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SKILL.mdcore · 13,569 bytes
evals/evals.jsonasset · 7,214 bytes
references/brand-voice.mddoc · 8,361 bytes

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# Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at `.agents/product-marketing.md`.

## Workflow

### Step 1: Check for Existing Context

First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.

**If it exists:**
- Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently