Individual skill

referrals

When the user wants referral and affiliate programs or word of mouth, or asks what to reward, how much to pay, or which loop to start with: refer-a-friend incentives, commissions and payouts, partner programs, 'made with' badges, review campaigns. For launch virality, see launch. For creator deals, see influencer-marketing.

skills/referrals/SKILL.md

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# Referral & Affiliate Programs

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Program Type
- Customer referral program, affiliate program, or both?
- B2B or B2C?
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