Individual skill
ads
When the user wants to plan, run, or fix paid ads on Google, Meta, and LinkedIn, or asks a judgement call on them: are ads worth it, which channel or budget split, why CPA rose, kill or keep a campaign. End with facts, hypotheses, and missing data; label unavailable inputs MISSING instead of estimating. For ad copy, see ad-creative. For pixels and CAPI, see conversion-tracking. For landing pages, see cro.
skills/ads/SKILL.md
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- Last checked
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- Repository last updated
- Nov 11, 2026
- License
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Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- codex Repository topic
- marketing Repository topic
- agent-skills Repository topic
- ai-agents Repository topic
- ai-seo Repository topic
- claude-code Repository topic
- claude-code-plugin Repository topic
- claude-skills Repository topic
- content-marketing Repository topic
- marketing Derived category
- finance Derived category
- data Derived category
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Browse files
SKILL.mdcore · 30,109 bytesSKILL.mdcore · 30,109 bytesevals/evals.jsonasset · 27,082 bytesreferences/abm-playbook.mddoc · 8,100 bytesreferences/ad-copy-templates.mddoc · 4,821 bytesreferences/audience-targeting.mddoc · 6,067 bytesreferences/audit-guardrails.mddoc · 8,136 bytesreferences/b2b-paid-playbook.mddoc · 7,951 bytesreferences/creative-research-automation.mddoc · 10,459 bytesreferences/google-ads-audit-checklist.mddoc · 12,811 bytesreferences/google-search-playbook.mddoc · 10,873 bytesreferences/linkedin-b2b-playbook.mddoc · 9,222 bytesreferences/meta-andromeda-playbook.mddoc · 8,201 bytesreferences/meta-decision-system.mddoc · 15,663 bytesreferences/operating-check.mddoc · 7,235 bytesreferences/payback-period.mddoc · 6,920 bytesreferences/platform-setup-checklists.mddoc · 7,613 bytesreferences/reading-google-ads-data.mddoc · 8,750 bytesreferences/rsa-output-spec.mddoc · 3,689 bytes
Read excerpt
# Paid Ads
You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Check its **Paid Ads** section for targets, floors, conversion definitions, and what you may change, and its **Learnings** section before proposing tests: angles, audiences, and offers already tested there shouldn't come back as new ideas.
Gather this context (ask if not provided):
### 1. Campaign Goals
- What's the primary objective? (Awareness, traffic, leads, sales, app installs)