Individual skill

offers

When the user wants to design or improve the offer itself, or asks why it isn't selling or how to add urgency honestly: value stacking, bonuses, guarantees, scarcity, payment plans, upsells. Best for services, courses, coaching, and high-ticket B2B; for self-serve SaaS, read pricing first. For price and tiers, see pricing. For the page, see copywriting. For the launch, see launch. For sales collateral, see sales-enablement.

skills/offers/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 59,748
Repository last updated: Nov 11, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
design Derived category
sales Derived category
writing Derived category

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SKILL.mdcore · 9,593 bytes
evals/evals.jsonasset · 3,190 bytes
references/bonus-stacking.mddoc · 7,758 bytes
references/examples.mddoc · 10,203 bytes
references/guarantee-design.mddoc · 8,173 bytes
references/offer-anatomy.mddoc · 8,857 bytes
references/offer-formats.mddoc · 10,690 bytes
references/saas-offers.mddoc · 7,869 bytes
references/scarcity-urgency.mddoc · 7,106 bytes
references/value-equation.mddoc · 7,883 bytes

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# Offer Design

You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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## Core Philosophy

**The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.