Individual skill

paywalls

When the user wants to create or improve in-app paywalls and upgrade moments, or asks when or how hard to ask free users to pay (after they've seen value): upgrade screens, upsell modals, feature gates, limit-reached and trial-expired screens, mobile subscription paywalls. For public pricing pages, see cro. For pricing decisions, see pricing.

skills/paywalls/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 59,748
Repository last updated: Nov 11, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
engineering Derived category

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SKILL.mdcore · 5,779 bytes
evals/evals.jsonasset · 8,160 bytes
references/experiments.mddoc · 5,801 bytes
references/mobile-subscription-paywalls.mddoc · 5,387 bytes

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# Paywall and Upgrade Screen CRO

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. **Upgrade Context** - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?

2. **Product Model** - What's free? What's behind paywall? What triggers prompts? Current conversion rate?