Individual skill

public-relations

When the user wants press and media coverage, or asks what to say to a reporter, whether a story is newsworthy, or how to handle a crisis: pitches, press releases, media lists, HARO, op-eds, podcast guest prep, newsjacking (public relations, not pull requests). For directories, see directory-submissions. For launches, see launch. For cold outreach to prospects, see cold-email.

skills/public-relations/SKILL.md

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Observed behavior: Network or broad shell
Last checked: Nov 10, 2026

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Repository context

Repository stars (not skill ratings): 59,739
Repository last updated: Nov 11, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
sales Derived category

Files and excerpt

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SKILL.mdcore · 9,268 bytes
evals/evals.jsonasset · 3,813 bytes
references/crisis-communications.mddoc · 8,599 bytes
references/journalist-pitching.mddoc · 11,065 bytes
references/media-outlets.mddoc · 9,307 bytes
references/newsjacking.mddoc · 8,650 bytes
references/podcast-guest-prep.mddoc · 5,593 bytes
references/press-platforms.mddoc · 6,909 bytes
references/statement-templates.mddoc · 5,637 bytes
references/story-angles.mddoc · 6,509 bytes

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# Public Relations & Earned Media

You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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## Core Philosophy

PR is not a substitute for distribution. It's a multiplier for it.