Individual skill

free-tools

When the user wants to plan or build a free tool as marketing, or asks whether a tool idea is worth building or which one to pick: calculators, graders, generators, and other interactive tools for leads, SEO, and links. For downloadable lead magnets, see lead-magnets.

skills/free-tools/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 59,730
Repository last updated: Nov 11, 2026
License: MIT

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claude Repository topic
codex Repository topic
marketing Repository topic
agent-skills Repository topic
ai-agents Repository topic
ai-seo Repository topic
claude-code Repository topic
claude-code-plugin Repository topic
claude-skills Repository topic
content-marketing Repository topic
marketing Derived category

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SKILL.mdcore · 7,044 bytes
evals/evals.jsonasset · 7,602 bytes
references/tool-benchmarks.mddoc · 4,814 bytes
references/tool-types.mddoc · 4,012 bytes

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# Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

1. **Business Context** - What's the core product? Who is the target audience? What problems do they have?

2. **Goals** - Lead generation? SEO/traffic? Brand awareness? Product education?