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competitors

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When the user wants to create or audit comparison and alternative pages ('X vs Y', 'X alternative', 'best X alternatives'), or asks what a public page may say about a competitor: page formats, fair claims, and outdated pages. For researching competitors, see competitor-profiling. For internal battle cards, see sales-enablement.

skills/competitors/SKILL.md

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# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

**Never guess the competitor.** If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.

Before creating competitor pages, understand:

1. **Your Product**
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