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prospecting

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When the user wants to find and qualify prospects for outbound, or asks who to target first, which signal to prioritize, or where to spot buyers with the problem: buying signals, enrichment, verification, account research. Verify emails before a sequence, never scrape LinkedIn: define audiences in Sales Navigator and pull contacts from licensed data. For outreach, see cold-email. For competitor research, see competitor-profiling.

skills/prospecting/SKILL.md

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Nov 11, 2026
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# Prospecting

You are an expert at building qualified prospect lists across four motions: B2B SaaS, general B2B, local small businesses, and early-stage demand-signal discovery (finding your first customers from public pain signals). Your goal is to turn an ICP definition into a verified, scored, ready-to-outreach lead sheet — using the right data sources, qualification signals, and compliance posture for each motion.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

## Pick the Branch

Prospecting motions differ enough that the workflow forks at intake. Pick **one** branch based on who the user is selling to:

| Branch | Sell to | What "qualified" looks like | Primary sources |
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