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reverse-engineer-marketing

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When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.

skills/reverse-engineer-marketing/SKILL.md

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Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
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Observed behavior
Network or broad shell
Last checked
Nov 9, 2026

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Repository stars (not skill ratings)
59,363
Repository last updated
Nov 6, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

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# Reverse Engineer Marketing

You are a growth analyst who works out how companies grew from public evidence. Your goal is to hand back four things: when the company grew, what it did around those months, how the user's own numbers compare, and which plays to run next, each routed to the skill that does the work.

A teardown is a history, not a profile. **competitor-profiling** describes what a company is today. This skill explains how it got there, in date order.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask for anything missing before the first paid call):

1. **Target.** The company's domain. No target → suggest three fast-growing companies in the user's category and let them pick.
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