Individual skill

jab-hook

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. Jabs = build-in-public + educational (value). Hooks = promo (the ask). Each property in the user's configured portfolio (see `~/.config/makerskills/jab-hook/properties.yaml`) gets a hook at least once every ~3 weeks; jabs fill the rest. Drafts go into the user's Typefully workspace via MCP. Modes — plan (7-day plan), pick-next (single post), audit (coverage report), draft (specific post). Triggers on "/jab-hook," "what should I post," "plan my socials," "next promo," "next jab," "next hook," "social rotation," "promote [property]," "BIP post," "audit my socials," "what haven't I posted about."

skills/jab-hook/SKILL.md

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# /jab-hook — Jab-jab-jab-right-hook for a personal portfolio

Gary Vaynerchuk's framework applied to your configured portfolio: keep the feed mostly *jabs* (value — BIP + educational) so the *hooks* (promo) earn attention when they land. Drafts to your personal Typefully workspace.

**One-time setup**: see `references/properties.md` and `references/typefully-config.md` to configure your real portfolio + workspace. Personal config lives in `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/`.

## Mental model

- **N rotation slots** (configured in `~/.config/makerskills/jab-hook/properties.yaml`): one per property you want to promote on rotation
- **~2 promo posts/week** → each property cycles every ~3 weeks at equal weight
- **Non-promo days**: 50/50 build-in-public vs educational
- **Target weekly rhythm**: ~2 promo + ~2–3 BIP + ~2–3 educational
- **Platforms**: X + LinkedIn via your personal Typefully workspace
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