Individual skill
campaign-plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
plugins/knowledge-work-marketing/skills/campaign-plan/SKILL.md
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# Campaign Plan
> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS-marketing.md).
Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
## Trigger
User runs `/campaign-plan` or asks to plan, design, or build a marketing campaign.
## Inputs
Gather the following from the user. If not provided, ask before proceeding:
1. **Campaign goal** — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)