Individual skill
performance-report
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
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# Performance Report
> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS-marketing.md).
Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations.
## Trigger
User runs `/performance-report` or asks for a marketing report, performance analysis, campaign results, or metrics summary.
## Inputs
1. **Report type** — determine which type of report the user needs:
- **Campaign report** — performance of a specific campaign
- **Channel report** — performance across a specific channel (email, social, paid, SEO, etc.)