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saas-product-demo-production

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Provider-independent workflow for producing SaaS and software product demo videos, including app walkthroughs, feature launches, sales demos, onboarding clips, help-center explainers, website hero demos, and PLG assets. Use when an agent must plan, script, capture, synthesize, edit, localize, review, or QA privacy-safe software demo videos with substantiated claims, accessible captions, screen/cursor direction, CTA variants, and stakeholder approval.

skills/production/content-formats/saas-product-demo-production/SKILL.md

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# SaaS product demo production

Use this skill to turn a software product brief into a production-ready demo video plan, script, capture direction, generated-media prompt set, edit plan, delivery matrix, and QA pass. It is provider-independent: adapt it to real screen recording, browser automation, synthetic screens, motion graphics, avatar narration, or AI video generation without assuming a specific tool.

The core job is not "show the UI." The job is to make the right viewer understand a valuable workflow, trust the evidence, and know what to do next without exposing private data or overstating the product.

## Non-negotiables

Treat these as production constraints, not suggestions:

1. Start from audience, use case, and proof. A demo organized by the product navigation usually feels like a tour; a demo organized by the buyer's job feels like a solution.
2. Use only approved demo tenants, seeded mock data, synthetic data, or explicitly cleared customer data. Never capture live production accounts, real customer names, internal tickets, API keys, session tokens, email addresses, payment details, unreleased roadmap, admin consoles, or analytics that security/legal/client stakeholders have not approved.
3. Substantiate every objective claim before writing it into narration, captions, on-screen text, thumbnails, or ad copy. The FTC states that advertising claims should be truthful, non-deceptive, and evidence-based, and its substantiation policy expects a reasonable basis for express and implied objective claims before dissemination. Do not treat this skill as legal advice; escalate regulated, comparative, performance, financial, health, security, privacy, AI, or pricing claims to the appropriate reviewer.
4. Put required disclosures close to the claim they qualify. FTC .com Disclosures guidance emphasizes clear and conspicuous disclosure placement, proximity, prominence, duration, cadence, understandable language, and the overall net impression of the ad. If a platform or short cutdown cannot carry the disclosure clearly, change the claim or do not use that placement.
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