Individual skill

title-kinetic-typography

Provider-independent title design and kinetic typography direction for video, animation, ads, explainers, social hooks, brand films, lyric/text videos, title cards, main titles, lower thirds, captions-as-design, and other motion-led text. Use when an agent must plan, prompt, implement, hand off, iterate, or QA typography hierarchy, readability, timing, reveal/hold/exit, motion semantics, line breaks, safe areas, localization, brand constraints, accessibility, flashing/motion safety, or production specs for animated text.

skills/production/post-production/title-kinetic-typography/SKILL.md

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# Title and kinetic typography direction

Use this skill to make text behave like a designed scene, not a decorative overlay. Treat every text element as a timed editorial decision with a job: identify, explain, sell, signal emotion, guide attention, or make speech readable.

This is provider-independent. It applies whether the final asset is built in After Effects, HTML/CSS/GSAP, Remotion, Lottie, a game engine, subtitles, an AI video prompt, or a still-image/video generator. When exact text must remain correct, prefer editable/rendered typography layers over asking an image or video generator to invent letterforms.

## Separate facts, observations, and heuristics

Documented facts:

- WCAG 2.2 requires web content to avoid more than three flashes in any one-second period unless flashes are below threshold; apply this as a conservative safety rule for video text even when the deliverable is not a web page.
- WCAG guidance on moving, blinking, scrolling, or auto-updating content lasting more than five seconds supports giving viewers control where the medium allows it; when control is impossible, reduce or simplify nonessential motion.
- Unicode and W3C internationalization resources define line breaking as script-specific; do not assume English word-wrap behavior works for CJK, Thai, Arabic, Indic scripts, or mixed-script titles.
- TikTok ad safe-zone documentation says key elements such as text and logos must be inside the relevant safe zone, and that safe-zone size changes with ad dimension, caption length, and add-ons. Verified 2026-07-10.
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