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real-estate-content-production

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Provider-independent real estate media production for listing photos, virtual staging, property videos, walkthrough reels, floor-plan explainers, neighborhood clips, renovation concepts, agent ads, and generated or retouched property visuals. Use when creating, editing, reviewing, prompting, packaging, or approving real estate marketing content where property truthfulness, listing/MLS compliance, fair-housing risk, staging disclosure, privacy, accessibility, platform variants, or real-estate QA matter.

skills/production/content-formats/real-estate-content-production/SKILL.md

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# Real Estate Content Production

Use this skill to produce real estate marketing assets that sell the property without misrepresenting it. It is provider-independent: apply it before choosing any image, video, editing, copywriting, avatar, voice, or ad platform.

This is not legal advice. Treat the rules below as production controls. Escalate uncertain legal, licensing, brokerage, MLS, or disclosure questions to the broker/client/counsel/local MLS before publication.

## Operating principle

Real estate content has a stricter truth standard than ordinary lifestyle advertising because buyers, renters, lenders, appraisers, inspectors, neighbors, sellers, tenants, MLS reviewers, and regulators may rely on it. Your job is not to create the most attractive version of a property; it is to create the most attractive truthful version.

For every asset, maintain four separations:

1. **Observed property facts**: verified from source photos, video, measurements, floor plans, survey, MLS data, inspection, seller/broker notes, or public records.
2. **Creative presentation**: color correction, composition, sequencing, music, captions, typography, and other choices that do not change the property facts.
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