Individual skill

social-short-production

Plan, produce, adapt, finish, deliver, and improve platform-ready short vertical social videos from a brief, script, transcript, or source media. Use for TikTok videos, Instagram or Facebook Reels, YouTube Shorts, LinkedIn vertical clips, and cross-platform social cutdowns when the work requires audience and objective definition, an honest hook and promise, short-form beat or shot planning, UI-safe layout, captions and accessibility, speech/music/SFX mixing, platform-specific exports, rights and AI or sponsorship disclosure, analytics-led retention iteration, or final QA and repair. Do not use as a provider-specific image, video, voice, or music generation guide.

skills/production/content-formats/social-short-production/SKILL.md

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# Social Short Production

Produce an intentional short video, not merely a vertical crop. Treat each platform as a distinct playback, interface, policy, and measurement environment.

## Evidence labels

Interpret guidance by its label:

- **Documented fact** — stated by a platform, regulator, standard, or other primary authority. Recheck volatile facts before delivery.
- **Research finding** — supported in a cited study but bounded by that study's population and context.
- **Production heuristic** — a starting practice to test against the brief, audience, platform preview, and analytics; never present it as an algorithmic rule.

Do not turn a heuristic such as “hook in three seconds,” “cut every two seconds,” or “master at -14 LUFS” into a universal requirement. Platform metrics and recommendation systems change, and audience intent can outweigh tempo.
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