Individual skill
ugc-ad-production
Provider-independent workflow for producing UGC-style paid and social ads, creator testimonials, product demos, hooks, before/after concepts, app walkthroughs, TikTok/Reels/Shorts variants, synthetic-persona or avatar UGC, ad-policy checks, disclosure planning, rights/consent review, delivery specs, and QA.
skills/production/content-formats/ugc-ad-production/SKILL.md
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# UGC Ad Production
Use this skill to plan, script, generate, edit, and review short-form ads that should feel native to creator-led feeds while still being truthful, substantiated, disclosed, licensed, and ready for platform review.
This is production guidance, not legal advice. For regulated products, material performance claims, health/finance/children/political content, synthetic human likeness, or unclear disclosure duties, stop and ask the client for legal/compliance approval before producing or publishing.
## Operating principle
UGC ads work because they borrow the cues of spontaneous creator content: handheld framing, first-person speech, product proximity, lived details, casual edits, and plain-language proof. Do not let the style imply a false source, false experience, fake review, undisclosed sponsorship, or unrealistic result.
Treat every UGC ad as four linked artifacts:
1. The creative: hook, story, demo, proof, CTA.
2. The evidence file: substantiation for every objective express or implied claim.