Individual skill

jams-workflow

Use when deciding which jams-* sub-skill to invoke next, or when sequencing manuscript work from question to rebuttal for a Journal of the Academy of Marketing Science (JAMS) submission. Routes — it does not replace — the specialized skills.

Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-workflow/SKILL.md

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# JAMS Workflow Router (jams-workflow)

## Overview

This is the router. It tells you **which jams-* skill to use at the current stage** of a manuscript aimed at the *Journal of the Academy of Marketing Science* (JAMS) — the flagship journal of the **Academy of Marketing Science (AMS)**, published by **Springer** (ISSN 0092-0703 print / 1552-7824 online; bimonthly). JAMS is the broad **marketing-science** outlet: marketing strategy, B2B/industrial marketing, services, retailing, channels, sales, branding, innovation, the marketing–finance interface, and consumer behavior. Its defining tradition is **managerial relevance married to strong method** — every paper is expected to advance theory *and* tell a manager (or policy maker) something they can act on.

Default assumption: unless the user says otherwise, treat the target as JAMS. Operational tells that you are at JAMS and not a sibling: submission runs through **Springer Editorial Manager**; review is **double-anonymized** (fully blinded manuscript + separate title page with ORCID); the house citation style is **APA**; and the contribution test is explicitly **dual** — theory contribution *and* "what should a manager do." Co-Editors-in-Chief Stephanie M. Noble and Charles H. Noble (University of Tennessee, since June 2024) lead the journal (检索于 2026-06;以官网为准). Re-verify volatile specifics on the Springer journal page (link.springer.com/journal/11747).

## When to trigger

- The user asks "what should I do next?" on a JAMS-bound paper
- A draft needs its current bottleneck diagnosed
- Work is ping-ponging between framing, theory, design, evidence, exhibits, and the response letter
- A JAMS decision letter arrived and the user needs to switch into revision mode
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