Individual skill
jm-tables-figures
Use when building the tables and figures for a Journal of Marketing (JM) manuscript — exact-statistic result tables, interaction/mechanism plots, and managerial-takeaway exhibits in AMA house style, all counting against the 50-page limit. Finalizes exhibits; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).
Journal-of-Marketing-Skills/skills/jm-tables-figures/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
- 1,405
- Repository last updated
- Sep 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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# Tables & Figures, AMA Style (jm-tables-figures)
## When to trigger
- Results are settled and exhibits need to be built or cleaned up
- Tables show stars only, with no exact p-values, standard errors, or effect sizes
- A figure could carry the managerial takeaway better than a paragraph
- You are over the 50-page limit and exhibits are part of the budget
## JM reporting carries into the exhibits
JM's statistical-transparency mandate is not just a text rule — it governs every table. Result tables must show **actual p-values** (not "p < .05" or stars alone), **standard errors**, and **effect sizes / magnitudes**. A reader should be able to judge the *substantive* importance of an effect from the table, because JM evaluates managerial relevance, not significance counts. Prefer reporting coefficients with SEs and exact p-values, and add a column or note giving the effect in interpretable units (elasticity, lift, WTP, welfare) wherever feasible.
## Mind the 50-page budget