Individual skill
jmr-methods
Use when matching the research design to the claim for a Journal of Marketing Research (JMR) manuscript — experimental design (lab and field), causal identification (IV/DiD/RDD/matching), or structural/analytical estimation. Adapts to JMR's dominant genres and to its journal-level rigor and replication expectations. It designs; jmr-data-analysis executes and reports.
Journal-of-Marketing-Research-Skills/skills/jmr-methods/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Sep 27, 2026
- License
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- agent-skills Repository topic
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# Research Design & Identification (jmr-methods)
## When to trigger
- The design may not actually support the causal, behavioral, or structural claim
- You must choose between a lab experiment, a field experiment, and observational identification
- A structural model needs an identification and estimation plan
- Reviewers will probe confounds, internal/external validity, or "what identifies this?"
## Match design to the claim by genre
### Behavioral (lab and field experiments)
- **Manipulation**: a clean operationalization of the cause, with manipulation and attention checks; pretests to validate stimuli.
- **Design**: random assignment; factorial designs for interactions; **process-by-moderation** or measured-vs-manipulated mediation to test the mechanism (not just the effect).