Individual skill
jcr-tables-figures
Use when building the exhibits for a Journal of Consumer Research (JCR) manuscript — study-summary tables, mediation/moderation results, interaction and spotlight plots, conceptual/process figures, and CCT data displays — in Chicago house style, mindful of the 60-page embedding rule and the web appendix. Late-stage polish; settle the contribution first (jcr-contribution-framing).
Journal-of-Consumer-Research-Skills/skills/jcr-tables-figures/SKILL.md
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# Tables & Figures (jcr-tables-figures)
## When to trigger
- Exhibits are cluttered, inconsistent, or not self-explanatory
- You need a clear way to summarize a multi-study experimental package
- An interaction or mediation result needs a readable plot
- You are deciding what stays in the manuscript vs. the web appendix
## Remember the JCR page-counting convention
JCR caps the manuscript at **60 double-spaced pages**, and crucially **tables and figures are embedded and count toward that cap** (the cap covers title, abstract, main text with tables/figures embedded, appendices, and references). So exhibits are not "free" the way they are at venues that exclude them — design them to **earn their space**. Move overflow stimuli, full instruments, additional study tables, and supplementary plots to the **web appendix** (max 40 MB), which is distinct from a manuscript appendix and does **not** count toward the cap.
## Exhibits for the experimental package