jppm-workflow

• SKILL.mdcore · 6,671 bytes

# JPP&M Workflow Router (jppm-workflow)

## Overview

This router directs work on a manuscript aimed at the *Journal of Public Policy & Marketing* (JPP&M) — the American Marketing Association journal, published by SAGE, that lives at the intersection of **marketing, public policy, and consumer/societal welfare**. Since April 1, 2026, new submissions are handled by joint Editors in Chief **Melissa Bublitz and Stacey Finkelstein**, who succeeded Jeremy Kees and Beth Vallen (checked 2026-07-16 on ama.org; re-check the masthead before submitting). The journal's home turf: consumer protection and deception, warning and disclosure design, public-health marketing (tobacco, alcohol, food and nutrition labeling), privacy and data policy, sustainability, financial well-being, vulnerable consumers, and equity in marketplaces.

What makes JPP&M unlike any other marketing outlet is a **hard policy-relevance bar**. Every submission must include a **Policy Contribution Statement** (max 300 words, first page of the main document, excluded from the page cap) that names the policy conversation the paper joins, the advance over existing marketing-and-policy literature, and the specific stakeholders — FTC, FDA, CFPB, state regulators, NGOs, or marketers navigating regulation — who could act on the findings. A technically excellent consumer study with a policy paragraph stapled to the discussion is the journal's signature desk reject. Review is **double-anonymized**; manuscripts run at most **50 double-spaced pages inclusive of everything** at every stage; submission goes through SageTrack at mc.manuscriptcentral.com/ama_jppm.

## When to trigger

- "What should I do next?" on a marketing-and-policy manuscript
- The paper has strong evidence but nobody can say which regulator would care
- Work is bouncing among framing, evaluation design, and the implications section
- A JPP&M decision letter arrived and you need to enter revision mode at the right link