Individual skill
mksc-topic-selection
Use when choosing or sharpening the research question for a Marketing Science manuscript — testing whether a marketing problem is important AND admits a formal model (structural or analytical), and whether Marketing Science (not JCR/JMR/Management Science) is the right venue.
Marketing-Science-Skills/skills/mksc-topic-selection/SKILL.md
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# Topic Selection & Venue Fit (mksc-topic-selection)
## When to trigger
- You have a marketing phenomenon (pricing, advertising/digital, branding, channels/retail, platforms, analytics) but no modeling angle
- You are unsure whether the question is "important" by Marketing Science standards
- You have a finding but it is a reduced-form correlation with no model
- You cannot decide between Marketing Science, JCR, JMR, or Management Science
## The two-part fit test
Marketing Science publishes "articles that answer **important research questions in marketing using mathematical modeling**." A topic must pass both gates:
1. **Substantive importance.** A real marketing decision or market phenomenon — how firms price, advertise, design assortments, or how consumers and markets respond — that managers or the field care about.