Individual skill
mksc-writing-style
Use when polishing the prose of a Marketing Science manuscript — front-loading model intuition before notation, managing the formal apparatus for readability, and following INFORMS author-year style and formatting. Late-stage polish; do not invoke while the model or identification is still unsettled.
Marketing-Science-Skills/skills/mksc-writing-style/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- Yes
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
- 1,397
- Repository last updated
- Sep 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- academic-writing Repository topic
- agent-skills Repository topic
- journal Repository topic
- academic-research Repository topic
- ai-agents Repository topic
- anthropic Repository topic
- awesome-list Repository topic
- claude Repository topic
- claude-code Repository topic
- economics Repository topic
- marketing Derived category
- writing Derived category
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SKILL.mdcore · 4,792 bytes
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# Writing Style (mksc-writing-style)
## When to trigger
- The paper buries its intuition under notation; an editor cannot grasp the contribution from the first pages
- Notation is dense, inconsistent, or introduced before motivation
- Citations/formatting are not in INFORMS style
- You are doing a final pass before submission (and the model is settled)
## Lead with intuition, then formalize
Marketing Science readers are technical, but the **intuition must come first**. State the marketing question, the mechanism, and the headline counterfactual in words before the model appears. Each major result should be previewed in plain language ("intuitively, because firms re-optimize prices, …") and only then proven. Notation is a tool for precision, not a substitute for an argument.
- Introduce notation **just-in-time**, near where it is used; keep a consistent, minimal symbol set; consider a notation table for heavy models.