Individual skill
newms-research-design
Use when defending the research design of a New Media & Society (NM&S) manuscript — informant/site logic for interviews and digital ethnography, sampling and coding for content/discourse analysis, data construction and validation for computational work, and integration logic for mixed methods. NM&S judges each tradition on its own terms. Strengthens the design; it does not write code.
New-Media-and-Society-Skills/skills/newms-research-design/SKILL.md
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- Last checked
- Nov 9, 2026
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# Research Design (newms-research-design)
NM&S welcomes many methods and is exacting about each. The design must credibly link the argument
(`newms-theory-building`) to evidence and rule out the leading alternative reading. Pick the section
matching your method; mixed-methods papers must satisfy both relevant sections *and* state how the
strands talk to each other.
## When to trigger
- Specifying sampling, case/site selection, coding, or data construction
- A reviewer questioned generalization, selection, coding reliability, or scraping validity
- Justifying why your design adjudicates the rival reading from `newms-literature-positioning`
## Qualitative — interviews / digital ethnography