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jcr-methods
Use when choosing or stress-testing the research design for a Journal of Consumer Research (JCR) manuscript — multi-study behavioral experiments, interpretive Consumer Culture Theory (CCT) fieldwork, mixed designs, or a Registered Report — so the evidence matches the conceptual claim. Designs the studies; it does not analyze them (jcr-data-analysis).
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# Methods & Design (jcr-methods)
## When to trigger
- You have a mechanism but are unsure how to test it
- Deciding between a behavioral-experiments paper and a CCT fieldwork paper
- A reviewer asks whether your design can actually support the process claim
- You are weighing a Registered Report for a confirmatory question
## JCR is methodologically pluralistic by mandate
JCR states **no single preferred method**; the bar is a clear conceptual contribution supported by *appropriate* empirical evidence. In practice two flagship traditions coexist under one masthead, and you should commit to one design logic (or a principled mix):
- **Theory-driven behavioral experimentation** (the dominant tradition): multiple lab and online experiments that isolate a **psychological process** and its boundary conditions.