Individual skill
jcp-workflow
Use when deciding which jcp-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Consumer Psychology (JCP) submission. Routes — it does not replace — the specialized skills.
Journal-of-Consumer-Psychology-Skills/skills/jcp-workflow/SKILL.md
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# JCP Workflow Router (jcp-workflow)
## Overview
This is the router. It tells you **which jcp-* skill to use at the current stage** of a manuscript aimed at the *Journal of Consumer Psychology* (JCP) — the official journal of the **Society for Consumer Psychology (SCP)**, Division 23 of the American Psychological Association, published by **Wiley** (it moved from Elsevier; the resources/official-source-map.md still names the old publisher — 检索于 2026-06；以官网为准). JCP is the field's flagship for **theory-driven, mostly experimental** research on consumer judgment, decision-making, affect, motivation, identity, and persuasion. The contribution that gets a paper in is a **novel psychological PROCESS** — not a new effect, not a new context. A multi-study package that documents an effect, mediates it, and shows theory-predicted moderation is the modal accepted paper.
Operational tells that you are at JCP and not a sibling: the bar is a **psychological mechanism** (mediation/moderation-of-process), not theory-of-the-firm or strategy (that is JM), not interpretive/CCT meaning-making (that is JCR), and not a single flashy effect with no audience-specific implication (that is closer to Psychological Science). JCP runs **double-blind** review (待核实 — confirm on the Wiley author page), formats in **APA Style (7th)**, and takes four manuscript types: **Research Article** (≤50 double-spaced pages incl. everything), **Research Report** (<4,000 words excl. abstract/refs/tables/figures), **Conceptual Review**, and **Research Dialogue**.
## When to trigger
- The user asks "what should I do next?" on a consumer-psychology manuscript
- A draft has an effect but no process story, and the bottleneck is unclear
- Work is ping-ponging between theory, study design, mediation analysis, and the response letter
- A JCP decision letter arrived and the user needs to switch into revision mode