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jams-writing-style

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Use when shaping the prose, abstract, and introduction of a Journal of the Academy of Marketing Science (JAMS) manuscript so the dual theory-and-managerial contribution lands in the journal's voice. Polishes exposition; it does not state the contribution (jams-contribution-framing) or run the submission preflight (jams-submission).

Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-writing-style/SKILL.md

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Last checked
Nov 9, 2026

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Sep 27, 2026
License
MIT

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# Writing Style (jams-writing-style)

## When to trigger

- The introduction buries the idea, or opens with literature instead of the phenomenon
- The abstract reads like a method summary with no contribution or managerial payoff
- A reviewer says the paper is "hard to follow" or "the contribution is unclear"
- The discussion section lists implications generically with no decision attached
- This is late-stage polish — theory, design, and the takeaway are already settled

## The JAMS voice: rigorous, but legible to a manager

JAMS prose carries strong method while staying readable to a marketing academic *and* a thoughtful practitioner. The register is precise but not opaque — jargon and notation earn their place only when they sharpen the argument. The journal's identity is the **bridge between marketing science and marketing practice**, and the writing has to keep both readers in the room. Write so a CMO could follow the implications and a methodologist could trust the rigor.
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