Individual skill
jmr-tables-figures
Use when building exhibits for a Journal of Marketing Research (JMR) manuscript — result tables, study-flow figures, interaction plots, and model summaries in AMA style, and deciding the split between main-text exhibits (inside the 50-page limit) and 'W'-prefixed Web Appendix exhibits (outside it). Enforces JMR's exact-statistics conventions inside every table.
Journal-of-Marketing-Research-Skills/skills/jmr-tables-figures/SKILL.md
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# Tables & Figures (jmr-tables-figures)
## When to trigger
- Tables are cluttered, off AMA style, or not self-explanatory
- You must decide what stays in the print paper vs. the Web Appendix
- Statistics in exhibits use thresholds/asterisks instead of exact values
- Interaction or mediation results need a clear plot
## The 50-page split is the first decision
JMR's **50-page limit** is all-inclusive of title, abstract, keywords, text, footnotes, references, tables, and figures. The **Web Appendix does not count** toward it. So every exhibit is a budget decision:
- **Main text**: the exhibits a reader needs to follow the core argument — the key result table(s), the main interaction/mediation figure, the model summary, the design figure.