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poq-survey-design-and-measurement

Use when defending the survey design and measurement of a Public Opinion Quarterly (POQ) manuscript through the Total Survey Error framework — coverage, sampling, nonresponse, measurement (question wording/order/scales), mode effects, and weighting. POQ is the leading survey-methodology journal and expects AAPOR-standard rigor. Strengthens the design; it does not write code.

Public-Opinion-Quarterly-Skills/skills/poq-survey-design-and-measurement/SKILL.md

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# Survey Design & Measurement (poq-survey-design-and-measurement)

This is the POQ core. Reviewers are survey scientists who will probe every link in the **Total Survey
Error (TSE)** chain. The design must credibly connect the hypotheses (`poq-theory-and-hypotheses`) to
data that measure what you claim, and you must be able to **disclose every methodological element to
AAPOR standards**. Defend each error source against the strongest alternative.

## When to trigger

- Specifying the sampling frame, questionnaire, mode, or weighting scheme
- A reviewer questioned coverage, nonresponse, question wording, mode, or representativeness
- Building the **Appendix A: Disclosure Elements** (do this here, not at the end)
- Designing a survey experiment (wording/order split-ballot, conjoint, list experiment)
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