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etp-topic-selection

Use when deciding whether a question is entrepreneurship-central enough for an Entrepreneurship Theory and Practice (ETP) manuscript, and whether ETP (vs.

Entrepreneurship-Theory-and-Practice-Skills/skills/etp-topic-selection/SKILL.md

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# Topic Selection (etp-topic-selection)

## When to trigger

- You have a result or a dataset but the *question* it answers is not obviously about entrepreneurship
- You are unsure whether ETP, JBV, SEJ, or AMJ is the right outlet for this question
- A coauthor asks "is this an ETP paper or a generic management/strategy paper?"
- The phenomenon is interesting but you cannot say which entrepreneurship conversation it joins

## What makes a question an ETP question

ETP is the **theory-and-practice flagship** of entrepreneurship (SAGE for Baylor; official journal of USASBE).
A topic clears the ETP bar when it is **about the distinctively entrepreneurial** — the creation of new economic activity under uncertainty — *and* it promises to **move a theory conversation** while saying something a practitioner (founder, investor, family-firm owner, policymaker, educator) could act on.
ETP's historical roots in small business and its USASBE affiliation mean it takes practice seriously; its current identity is high-theory.
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