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jppm-rebuttal

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Use when executing a Journal of Public Policy & Marketing (JPP&M) revise-and-resubmit — the response letter, converting reviewer demands into analyses or studies, and defending policy claims without slipping into advocacy. Drafts the rebuttal; letter-reading and feasibility calls are jppm-review-process.

Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-rebuttal/SKILL.md

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# Rebuttal Strategy (jppm-rebuttal)

## When to trigger

- A JPP&M major or minor revision is in hand and the response letter must be drafted
- "Strengthen the policy contribution" needs to become concrete revisions, not adjectives
- An identification critique of your DiD/RDD demands new analyses under the page cap
- A methods reviewer and a policy reviewer want opposite things
- You disagree with a comment and must push back productively

## Answer with work, weighted by the letter

The winning JPP&M response converts each substantive comment into **visible work** — a new estimator, a robustness table, a re-fielded condition, a rewritten Policy Contribution Statement — and reports the result in the letter itself, with the number. Prose-only replies persuade only on genuine matters of interpretation. Because the reviewer pool mixes camps, tailor the register: the identification reviewer gets estimates, diagnostics, and sensitivity bounds; the policy reviewer gets stakeholder mapping, institutional accuracy, and realism. Both read the whole letter, so keep every answer legible to both.
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