Individual skill

jppm-review-process

Use when calibrating expectations for the Journal of Public Policy & Marketing (JPP&M) review cycle — desk-screen logic, the mixed reviewer pool, decision types, and what an R&R typically demands. Reads the process and the letter; drafting the response is jppm-rebuttal.

Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-review-process/SKILL.md

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# Review Process (jppm-review-process)

## When to trigger

- A decision letter arrived and you must extract what the editors actually require
- Estimating desk-reject risk before submitting
- Reviews pull in different directions (methods reviewer vs. policy reviewer) and you need a strategy
- Deciding whether an R&R is worth the added data work, or whether to reroute
- Wondering how the editor transition affects a paper submitted under the old team

## How JPP&M review works

Submissions enter SageTrack and go first to the **joint Editors in Chief** (Melissa Bublitz and Stacey Finkelstein for submissions from April 1, 2026; verify the current masthead), who desk-screen — the Policy Contribution Statement and abstract carry most of that decision — and assign surviving papers to an **associate editor** from the journal's AE board, who recruits reviewers under **double-anonymized** review. The reviewer pool is distinctive: alongside marketing academics, JPP&M draws scholars with law, policy, and public-health backgrounds and board members with agency or practice experience. Plan for the paper to be read simultaneously by someone auditing the estimator and someone auditing the policy realism; a paper that satisfies only one camp usually returns as a split verdict the AE must resolve.
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