Individual skill
jim-rebuttal
Use when responding to a Journal of International Marketing (JIM) decision letter — triaging reviewer demands, deciding whether to collect new-country data, and writing the point-by-point response. It manages the revision round; the upstream skills execute the actual fixes.
Journal-of-International-Marketing-Skills/skills/jim-rebuttal/SKILL.md
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# Revision & Response Strategy (jim-rebuttal)
## When to trigger
- A JIM major/minor revision (or reject-and-resubmit) letter has arrived
- Reviewers demand new countries, invariance re-tests, or identification repairs and the team must decide what to concede
- Reviewers contradict each other about the paper's core
- The response letter is drafted but reads as defensive point-scoring
## First pass: decode the letter
Read the **AE's letter twice before the reviews once** — at AMA journals the AE synthesis tells you which reviewer comments are binding and which are optional color. Extract: (1) the must-do list the AE endorses; (2) the paper-threatening comments (identification, invariance, contribution) vs. the effort comments (additional analyses, exposition); (3) the disagreements the AE expects *you* to adjudicate. Build the master grid: comment → owner skill → planned action → concede/counter → evidence needed.
## The demands JIM revisions typically turn on