Individual skill
jmr-writing-style
Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing framing. Late-stage polish only.
Journal-of-Marketing-Research-Skills/skills/jmr-writing-style/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- Last checked
- Nov 9, 2026
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- Sep 27, 2026
- License
- MIT
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- academic-writing Repository topic
- agent-skills Repository topic
- journal Repository topic
- academic-research Repository topic
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- claude Repository topic
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# Writing Style (jmr-writing-style)
## When to trigger
- The abstract, intro, or prose buries the contribution
- Citations and numbers are not in AMA style
- The writing reads as a managerial pitch rather than a research argument
- Final language polish before submission (after the contribution is settled)
## JMR-specific style rules
- **Abstract**: **200 words maximum, written in the third person.** It should state the marketing question, the approach (experiment/model), the key result, and the contribution — not a teaser. (Title **≤ 25 words**; up to **8 keywords**.)
- **Citations**: **AMA author-year** style — "Thorelli (1960)" / "(Thorelli 1960)"; list all authors up to three, "et al." for four or more. There is **no reference cap**, so cite both relevant behavioral and modeling work. Not APA-numeric.
- **Numbers in prose**: report **exact p-values to three digits**, with **no leading zero** (`p = .032`, `.97`), and **no more than three decimals**; report effect sizes alongside significance. Mirror the table conventions in the text.