Individual skill

mksc-rebuttal

Use when drafting the revision and response letter after a Marketing Science revise-and-resubmit — structuring point-by-point responses to the Senior/Associate Editor and reviewers across a multi-round process, especially on assumptions, identification, counterfactuals, computation, and replication. Drafts the response after revising; it does not interpret the decision (mksc-review-process).

Marketing-Science-Skills/skills/mksc-rebuttal/SKILL.md

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# R&R Response & Rebuttal (mksc-rebuttal)

## When to trigger

- You received an MKSC R&R and have planned the revision (via `mksc-review-process`)
- You have actually made (or scoped) the manuscript and code changes and need to write the response
- You must reconcile conflicting reviewer demands for the AE
- A later-round decision asks you to defend or extend prior changes

> Write the response **after** revising the manuscript and re-running the analysis — it documents changes, not promises. The process is developmental and typically multi-round; resubmit the revised manuscript, response document, and updated replication materials through ScholarOne (mc.manuscriptcentral.com/mksc), keeping the same handling team where possible and the manuscript blinded.

## Response-document structure

1. **Opening letter to the Senior/Associate Editor.** Thank the team; summarize the most important changes in 2–4 sentences; explicitly address the AE's prioritized concerns. Note where reviewers conflicted and how you resolved it. (The cover letter/response is seen by the Editor/AE; keep the manuscript anonymized.)
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