Individual skill
jmr-literature-positioning
Use when positioning a Journal of Marketing Research (JMR) manuscript against the closest behavioral, modeling, and methods literatures so the contribution reads as a genuine advance — not a better application of an existing design or model. Spans both of JMR's methodological streams and uses AMA author-year citation conventions.
Journal-of-Marketing-Research-Skills/skills/jmr-literature-positioning/SKILL.md
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# Literature Positioning (jmr-literature-positioning)
## When to trigger
- The front end reads as "we apply method X to context Y" (a better-application risk)
- The closest prior papers — by method, model, and substance — are not named and distinguished
- A reviewer might say "this has been done" or "the marginal contribution is unclear"
- You are unsure which literature(s) you are actually contributing to
## Position on three axes at once
Because JMR spans behavioral experiments and econometric/structural modeling, a JMR paper usually sits in **three** conversations simultaneously. Map the nearest papers in each:
1. **Substantive** — the marketing phenomenon (e.g., pricing, advertising, choice, satisfaction, channels). What do we currently believe, and what does your paper change?