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journal-of-marketing-research

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Use when targeting Journal of Marketing Research (JMR) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

English-SocialScience-Journal-Skills/skills/journal-of-marketing-research/SKILL.md

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# Journal of Marketing Research (journal-of-marketing-research)

## Journal positioning

JMR is an American Marketing Association FT50 journal and the field's standard-bearer for methodological and substantive rigor. It publishes work that advances marketing knowledge through strong research design — quantitative modeling, measurement, and behavioral experiments — and is unusually demanding about the methods bar. JMR is the home for both the modeling/quantitative and the behavioral wings of marketing, judged on whether the design is sound and the substantive insight is real. Readership is the research-active marketing professoriate.

This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the AMA / SAGE site and the submission system.

## When to trigger

- The author names JMR (or the AMA / FT50 rigorous-methods marketing tier) as the venue.
- A quantitative-modeling, measurement, or behavioral-experiment marketing paper needs positioning for a venue that prizes design rigor.
- A substantive paper whose strength is its identification, measurement, or experimental control needs framing for the right audience.
- The author needs JMR's desk-reject risks and a credible JM / Marketing Science / JCR / JCP alternative list.
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