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jm-workflow

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Use when deciding which jm-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing (JM) manuscript. Routes — it does not replace — the specialized skills.

Journal-of-Marketing-Skills/skills/jm-workflow/SKILL.md

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# Journal of Marketing Workflow (jm-workflow)

## Overview

This is the router. It does not replace any specialized skill; it tells you **which jm-* skill to use right now** for your Journal of Marketing manuscript.

Default assumption: unless the user says otherwise, treat the target as JM — the American Marketing Association's (AMA) premier *general-audience* marketing journal, published by SAGE on the AMA's behalf. JM's mission is to develop and disseminate knowledge about **real-world marketing questions** useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders. Its gatekeeping criterion is publishing "the most impactful, thought-leading **substantive** research in the marketing discipline." The non-negotiable bar: a **substantive insight** into an important marketing question, with genuine **managerial, policy, or societal relevance** — not methodological novelty for its own sake. JM is methodologically "big tent" (experiments, field studies, surveys, interviews, observational, and secondary data) and actively promotes **empirics-first** research grounded in real-world phenomena.

> Editorial team: Editor in Chief Jan-Benedict E.M. Steenkamp (UNC Kenan-Flagler); Coeditors Marc Fischer (Cologne), Kelly L. Haws (Vanderbilt), Maura L. Scott (Arizona State), Rebecca J. Slotegraaf (Indiana). Verify the live masthead on the AMA editorial-leadership page before naming conflicts or suggesting opposed reviewers.

## When to trigger

- "What should I do next?" with a half-built JM manuscript
- You have results but the managerial/societal "so what" is thin
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