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jim-writing-style

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Use when drafting or revising the prose of a Journal of International Marketing (JIM) manuscript — the 200-word abstract, introduction architecture, precise culture language, and AMA-journal conventions. It polishes expression; substance fixes belong to the upstream skills.

Journal-of-International-Marketing-Skills/skills/jim-writing-style/SKILL.md

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Network or broad shell
Last checked
Nov 9, 2026

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Repository last updated
Sep 27, 2026
License
MIT

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# Writing in the JIM Voice (jim-writing-style)

## When to trigger

- The abstract exceeds 200 words or reads like a table of contents
- The introduction takes three pages to reach the research question
- Drafts slip into country stereotypes or use "culture" as an all-purpose noun
- The paper is written for methodologists when JIM's readership includes global marketing executives

## The abstract: 200 words, third person, decision-forward

JIM caps the abstract at **200 words**, written in third person (per the AMA/SAGE guidelines — re-check current wording before submission). Structure that works: one sentence of tension (what the field believed or disputed), one of approach (countries, data, design — numbers included), two or three of findings (directions *and* the cross-national pattern), one of the managerial rule. Kill throat-clearing ("This paper aims to explore…") and write findings as findings: "brand globalness lifts preference in emerging markets but not developed ones," not "the relationship between globalness and preference is examined."

## Introduction architecture (≤ 2 pages)
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