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jcp-topic-selection
Use when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and studies are locked. Sets scope and outlet fit; it does not build the mechanism (jcp-theory-development).
Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection/SKILL.md
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# Topic Selection (jcp-topic-selection)
## When to trigger
- You have a consumer phenomenon and are unsure it is *psychological-process* enough for JCP
- The finding feels real but you cannot say what about the **mind of the consumer** is new
- You are choosing between JCP, JCR, JMR, Marketing Science, or Psychological Science
- The result is small and clean and might be a **Research Report** rather than a full article
- A coauthor wants to add field data / strategy framing that may push the paper out of JCP's lane
## What JCP actually wants
JCP publishes **theory-driven research on the psychology of consumers** — how people form judgments, make decisions, feel, get motivated, construct identity, and respond to persuasion in consumption contexts. The decisive question at topic-selection is not "is this about consumers?" but **"is the contribution a psychological process that operates in a consumption setting?"** A topic fits JCP when (a) there is a consumer-relevant outcome, (b) there is a plausible *mental* mechanism behind it, and (c) the mechanism is testable with controlled (mostly experimental) methods. Topics that fail (a) are general psychology; topics that fail (b) are effect-hunting; topics that fail (c) belong in a modeling or interpretive outlet.
