Individual skill

newms-data-analysis

Use when conducting and reporting the analysis of a New Media & Society (NM&S) manuscript across qualitative, content/discourse, computational, and mixed methods — making inference transparent and defensible on each tradition's own terms. Strengthens analysis and reporting; it does not collect data.

New-Media-and-Society-Skills/skills/newms-data-analysis/SKILL.md

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# Data & Analysis (newms-data-analysis)

NM&S spans interpretive, content-analytic, and computational analysis under one interdisciplinary roof.
The standard is the same across them: the analysis must be **transparent**, **credible to a reader from
another tradition**, and matched to what the evidence can support. This skill is about *inference and
reporting*, not study design (`newms-research-design`).

## When to trigger

- Moving from collected data to claims, themes, measures, or results
- A reviewer asked for reliability, robustness, validation, or a clearer analytic trail
- You need to report uncertainty or limits honestly for a cross-method audience

## Qualitative inference (interviews / ethnography)
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